As the drive for online privacy increases prevalence, so does the noise from those selling solutions. And this selling is happening in increasingly frontline places. For example a Virtual Private Network (VPN) solution was the front line sponsor on all the pitch-side hoardings at a recent Premier League football game in the UK. On the surface this is great – everyone gets more exposure to solutions that help protect them online. But what actually is the solution for privacy? Is it one thing? For many people it might just be the last advert they saw. While advertising can help raise awareness, it’s not easy to navigate the myriad of options emerging in the nascent privacy technology (“PrivTech”) world.

Data breaches are all too common news these days. They are so common that sites like haveibeenpwned.com, f-secure.com and many others have gained popularity and increased activity in recent years. We’ve heard reports of an estimated 533 Million Facebook users having their data breached earlier this year, 53 Million T-Mobile customers and most recently reports of 70 Million of AT&T (US based) customers impacted by an alleged data breach. Even more alarming is the refusal to acknowledge or validate the data breach by AT&T, effectively denying an incident occurred. What happens when the custodians of our data don’t own up to being hacked? That alone tells a story of who they believe “owns” your data.

This article was originally published by Vass Bednar on November 9, 2020. Some pharmacies are able to use the data you shared to register for your flu shot [LIST] for advertising purposes. Are we down with that?

We’ve spent the last few weeks unpacking what privacy means in the online world. One theme that seems to be consistent is the lack of consistency in the way privacy, particularly with consumer data, is interpreted and handled. Companies use the guise of privacy policies to create their own definitions that ultimately suit their needs. And as consumers, it’s time that we create our own definitions, for things which matter most to us, individually.

Privacy is iPhone. Or so Apple would have you believe in their recent advertising campaigns. Let’s put aside the faintly ridiculous notion that an electronic device can in fact embody privacy, and instead take a look at some recent news Apple has made that would appear to further question their claim.

Interesting things are happening in the UK at the moment, on many fronts, but not least personal data. For a country still bound by the European data regulations (GDPR) it may be reasonable to assume this would mean the country would have the least amount of controversy around personal data use. However the National Health Service (NHS) there seems to have done it’s best to find every loophole possible under the guise of “consent” and “opt-out”.