The Financial Times in the UK has released a brilliant short film that summarizes nearly everything that is wrong with the current data use and privacy landscape. The film does an excellent job of presenting the highly possible ‘existential threat’. The argument many people make when they freely and unwittingly cede control of their data is simply “I don’t mind a few targeted adverts, in fact they are quite handy. Besides, I’ve got nothing to hide”. Unfortunately that misses a couple of quite serious points.